Bright Spots in Vietnam（简单可复制成功案例起源故事）
2011-06-07 17:07:34   来源：   评论：0 点击：

One of my favorite stories is about Jerry Sternin. Most of you have probably never heard about Jerry but he was a legend in helping people and communities change.

我最喜欢的故事之一是有关Jerry Sternin。大多数人可能从未听说过Jerry，但他是在帮助人们和社区改变故事中的的一个传说。

In the 1990s Sternin was working for Save the Children and the Vietnamese Government had invited the organization to help fight malnutrition. However, once Sternin arrived with his family, the welcome was less than warm. He was given 6 months to produce results – and then go home!

在20世纪90年代Sternin为拯救儿童组织工作，越南政府邀请了该组织帮助对抗营养不良。然而，当Sternin带着他的家人到达目的地后，迎来的不是热烈欢迎。他被给予6个月搞定这个事情 - 然后回家！

The conventional wisdom about malnutrition was that it was the result of number of problems: poverty, ignorance, poor sanitation and lack of access to clean water.

营养不良的传统经验，这是许多问题的结果是：贫穷，无知，卫生条件差，缺乏洁净水。

According to Sternin, all these problems were “TBU” or true but useless! There was no way that millions of kids could wait for all those problems to be solved, and Jerry only had 6 months to make a difference. Most people would have given up but Sternin had a a better idea.

对Sternin来说，所有这些问题是真实的，但没用！以百万计的孩子无法等待所有这些问题的解决，因为Jerry只有6个月去改变一切。多数人会放弃，但Sternin有更好的主意。

He travelled to rural villages and met with the local mothers. The mothers were divided into teams and went out to weigh and measure every child in their village. The results were surprising! They found kids who were bigger and healthier than the typical child.

他到农村，并与本地孕妇会面交流。他把母亲们分成几组，在他们的村庄里衡量每一个孩子的情况。结果令人吃惊！他们发现有些孩子体型长得大一些，比正常的孩子更健康。

Sternin’s idea was to apply so-called positive deviance and locate bright spots. These are people whose exceptional behaviors create better results than their neighbors having the exact same resources!

Sternin的思路就是把找出正面积极的差异和定位亮点（bright spots）。有些人独特的行为习惯创造出了比他们具有完全相同的资源邻居更好的结果！（他们的孩子比相同条件下的其他邻居要健康）

“Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say “We have done this ourselves”.” – Lao Tzu

“到人们中去，和他们住在一起，向他们学习，爱他们，开始了解他们所知道的。利用他们所拥有的资源来建立一切，但是必须要跟随着最好的领导人，当工作完成后，人们可以自豪地说“我们自己做到了这一切”。 - 老子

They discovered that the bright-spot mom fed their kids more meals in a day (using the same amount of food). Healthy kids were also actively fed while unhealthy kids ate on their own. In addition, the bright-spot moms collected tiny shrimp and crabs from the rice fields and mixed them in with the rice making the meal more nutritious.

他们发现，健康孩子的妈妈一天内喂孩子吃的次数比较多（孩子多餐食用同样的食物量）。健康的孩子同时也积极的被喂食，而不像不健康的孩子自己吃饭。此外，健康孩子的妈妈从稻田里手机小虾和螃蟹混合做米饭使得孩子食物更有营养。

Sternin subsequently had moms practicing the new behaviors and it spread to other villages. It was hugely successful. Over the following two years, malnutrition dropped from 65% to 85% in the area.

Sternin后来让妈妈们实践发现的新的好的喂食方式，并推广到其他村庄。那是相当滴成功。在接下来的两年里，营养不良下降了65％-85％。

So how does this story relate to Beat The Monster? In the last post (Cherry Tomatoes), we talked about the challenge of choice. When we want to change we get overwhelmed by the amount of options that we have. Most of us are held back by conventional wisdom and lots of ‘stuff’, which is all TBU!

那么，这故事怎样涉及到击败怪物？在最后一篇文章（Cherry Tomatoes），我们谈到了选择的挑战。当我们想改变我们面临的选择，我们有多少不堪重负。我们大多数人都受困于传统的智慧和'东西'！

So here is the deal! Go and find someone who has already made the changes that you want to do. Identify the few vital behaviors that make them successful and copy them. Find a bright spot and clone it!

因此观点如下：去找到谁已作出的你想做的更改。发现他们获得成功的亮点，并将它们复制过来。

站长注：这也是我建立此网站的目的，让大家可以找到可以简单复制的投资成功案例！